Love the Broads
Our official visitor giving scheme supporting conservation and community projects
Support the places you love
Love the Broads is our visitor-giving scheme — making it easy for visitors, residents and businesses to give something back to this special landscape.
Funds raised support projects across the Broads, delivered through our Broads Guardians programme, benefiting both the environment and the communities connected to it.
Look out for the Love the Broads symbol — a simple way to spot places where you can give something back while visiting the Broads.
Get Involved
There are simple and flexible ways to support Love the Broads.
For businesses and organisations
Becoming a Love the Broads supporter is an easy way to show your commitment to the Broads while giving your customers a simple way to contribute.
Support can be as light-touch or involved as you choose, including:
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displaying QR codes or donation points
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offering optional round-ups or contributions
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supporting specific projects or initiatives
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taking part in campaigns and seasonal activity
For individuals
You can support Love the Broads by:
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making a donation
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choosing to support businesses that take part
Why take part
Supporting Love the Broads helps to:
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protect wildlife and habitats
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support local communities and projects
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improve access and visitor experience
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contribute to the long-term future of the Broads