Love the Broads
Our visitor-giving scheme supporting conservation
and community projects across the Broads
Helping people give something back
Love the Broads is our visitor-giving scheme — a simple, flexible way for visitors, residents and local businesses to support the landscape they care about.
It brings together those who enjoy the Broads with those who want to help protect it, creating an easy way to give something back.
How it works
Visitors are given simple opportunities to donate — whether through QR codes, small voluntary contributions or optional round-ups.
The funds raised are then used to support projects across the Broads, delivered through our Broads Guardians programme — helping turn small contributions into meaningful impact.
For businesses and organisations
Love the Broads is built on partnership.
We work with local businesses and organisations to create simple, natural ways for visitors to support the Broads — without adding complexity to their experience.
From small touches to more visible involvement, every level of support helps make a difference.
Become a Supporter
Supporting Love the Broads is designed to be simple, flexible and rewarding.
There are different ways to get involved, depending on what works for your business — from raising awareness to building giving into the visitor experience.
Support can include:
✓ Displaying QR codes and donation points
✓ Offering optional round-ups or contributions
✓ Supporting specific projects or initiatives
✓ Taking part in campaigns and seasonal activity
What being a supporter looks like
As a Love the Broads supporter, you’ll be part of a growing network of businesses and organisations who care about the future of the Broads.
✓ Recognition across Broads Society channels and website
✓ Digital badges, signage and materials
✓ Opportunities to be featured in campaigns
✓ Networking opportunities with other local businesses
✓ Invitations to events and supporter gatherings
✓ Alignment with a respected environmental and community initiative
We offer different levels of support, with benefits that grow as your involvement grows.
Every contribution matters
Even the simplest action — like displaying a QR code — helps raise awareness, generate funding and support important work across the Broads.
Where the funding goes
Money raised through Love the Broads supports delivery of the Society’s charitable objectives, including delivering a wide range of projects across the Broads — from conservation and habitat work to community initiatives and improved access.
Practical projects funded through Love the Broads are delivered through our Broads Guardians Programme, supporting projects that benefit both the landscape and the people who use it.
Why it matters
Visitor-giving is a powerful way to:
✓ Protect wildlife, habitats and landscapes
✓ Support local communities and organisations
✓ Improve access and enhance visitor experiences
✓ Celebrate and safeguard heritage
✓ Encourage responsible enjoyment of the Broads
✓ Bring businesses, visitors and communities together